Chetwood Architects has revealed its reworked proposals for a large residential and hotel development on the east bank of the River Hull.
Dubbed the Boom, the £100 million project was turned down by Hull City Council last month after councillors said the designs ‘lacked flair’.
The latest proposals are the practice’s third attempt at drawing up a scheme acceptable to the local authority.
Intended to sit next to McDowell + Benedetti’s high-profile comma-shaped bridge, the Chetwood project is itself a replacement for an earlier, failed scheme proposed by Benoy.
Describing the thinking behind the revised designs, Simon Baker, head of Chetwood’s Leeds office, said: ‘The overriding comments from the planning committee concerned the look and feel of the proposals; the proposals didn’t celebrate the location and consequently a sense of place ‘identity’ was lacking.