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Buyer frenzy as £140m of homes in Rolfe Judd tower sell out in hours


Hundreds of homes in an unbuilt 41-storey tower in east London, designed by Rolfe Judd, have sold out in just four hours

The flats in Maine Tower, part of the wider Harbour Central scheme in London’s Docklands which only received planning permission in April, went on sale at the weekend.

Developer Galliard Homes said that 208 apartments worth a total of £140m sold out at lightning speed – although half only went to UK buyers.

David Galman, sales director at Galliard said: ‘The volume and speed of sales at the Maine Tower launch was incredible and shows the confidence that buyers from both the UK and overseas currently have in the London property market.’

He said that the company has not witness such fast sales since before the global recession hit the world economy in 2007.

Prices at the development ranged from £350,000 for a studio, up to £1.25 million for a three bedroom apartment.

Rolfe Judd's Harbour Central scheme - sold out in just four hours [July 2015]

Rolfe Judd’s Harbour Central scheme - sold out in just four hours [July 2015]

The keenest purchaser started queuing outside 36 hours before the launch, the company said, and by the start of the event more than 150 people were lined up outside.

UK buyers included first time buyers, while half of the flats sole went to overseas buyers from Europe, India, the Middle East and Far East.

The tower is one of seven buildings providing 901 homes designed by Rolfe Judd.

The project for GDL Millharbour forms part of the Dockland’s Millharbour Village scheme which also includes projects by Studio Egret West and Hawkins\Brown.

Studio Egret West took over on the masterplanning of the East London site, which had previously been earmarked for schemes by SOM and Foster + Partner.

Project data

Location 2 Millharbour, Docklands, East London
Type of project mixed-use
Client GDL(Millharbour)
Project manager Galliard Homes
Architect Rolfe Judd Architecture
Landscape architect Fabrik
Planning consultant Tibbalds
Services consultant Hoare Lea
Environmental consultant BWB Consulting
Transport consultant TPP
Public affairs Snapdragon Consulting


Readers' comments (3)

  • That's fantastic. Just shows what you can achieve when you restrict the supply of homes for 30 years while attracting new residents at the rate of 100,000 a year. Well done London's planners and politicians, and of course all of its residents for resisting change so effectively.

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  • Bubble? What bubble?

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  • Another half empty development then.

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