The scheme, located in the heart of Vienna's historic centre, is in an area protected by UNESCO World Heritage Site status.
The building's facade will mainly use light-coloured, finely-pointed Danube Limestone, or Donaukalk as it is locally known - a building material typical of the region.
Chipperfield's Berlin office, which is heading up the scheme, says the new structure will act as a continuation of the neighbouring buildings, with its design 'tying in strongly with the tradition of late Viennese department stores.'
'The scheme is split over six levels, which will be accessed from the main entrance on Kartner Strasse via a central atrium that will be flooded by daylight,' said the practice.
'A translucent glass and bronze structure crowns the atrium in the tradition of the large department stores of the 19th century, acting as a counterpoint to the sales areas with its textile stock,' the firm added.