The London studio of SPARK has severed ties with rest of the business and rebranded as MAX Architects
The five-strong practice will be headed up by founder Max Titchmarsh, who previously worked at Alsop Architects.
Titchmarsh told Architects’ Journal that the studio, which ’acquired the [London] business as an independent entity’, will retain all of its existing projects and will be looking to focus new work in the commercial, residential and mixed use sectors.
He said: ‘It felt like the right time to make the move – London is really interesting at the moment.
‘I spent five years at SPARK learning how to run a great business but I want to focus on the UK. I was spending a lot of time schlepping across to Asia and want to spend more time in my home city.’
The renamed studio will continue work on a scheme to transform a vacant office building opposite Victoria Station in London, creating 15,000m² of office, residential and retail space.
Titchmarsh also highlighted the company’s commitment to research and development, pointing to a recent range of prototypes developed for the private sector rented residential market.
The architect added: ’I’m confident that the opportunities for creative practices in the current development climate are getting better and better.
‘The blanket proliferation of the new London vernacular has created a saturation of both commercial and residential development product of an often formulaic/generic nature despite the shortage of homes and office space and the dramatic changes in the way we live and work.
‘There is increasingly a commercial imperative for developers to approach design differently to make an impact on the market and this opens the door for innovative practices like ours.’