The latest in a series of practice profiles looking at those who have recently decided to go it alone
Practice name Prosper
Where Eversholt nr Woburn, Milton Keynes
Founded May 2017
Main people Malcolm Cook, Linda Tait, Ken Wallace
Where have you come from?
The practice has been created from the merger of 3d Architects and design agency Studio Tait. Malcolm joined 3d Architects in 2015. Previously he was a director at Marks Barfield and TPS Consult (the design arm of Carillion) and project architect for the London Eye. Linda established Studio Tait in 1994 as an integrated retail design agency specialising in branded environments.
What work do you have and what projects are you looking for?
The practice has been created to offer concept design through to practical delivery, particularly in the retail sector throughout the UK and across Europe. We also have expertise in retail and commercial projects on a regional basis headed up by RIBA conservation registrant Ken Wallace. We intend to develop work through existing contacts. We also have experts in retail so the full story is told with clarity and purpose from brand identity, branded environments, digital, POS and creative storytelling.
What are your ambitions?
To be known for delivering the whole branded experience from creative concept design to physical store across multiple sites for both new build and refurbishment from specialist boutiques, flagship stores to shopping centres.
We want to be known for retail excellence for branding, interiors and architecture. We believe design should be kept simple, beautiful and most importantly built for purpose.
What are the biggest challenges you face as a start-up?
The biggest challenge so far has been aligning the two cultures and creating the Prosper brand; now, the exciting opportunity is convincing our clients from both sides of the business to experience our full service. To date this has been Warings, Love Koffee and Quiz.
Our USP is that we have extensive internal expertise within all our disciplines with many of our key people being recruited both from London and Europe, as well as locally. Our clients find it appealing that we work across a broad range of sectors and brands of varying size.
Which scheme, completed in the last five years, has inspired you most?
Old Street (Transport for London) is a great example of how a decayed urban environment can be revived with vibrant wayfinding graphics, and a pop-up retail emporium used as the blueprint for how TfL works going forwards. Love Koffee is another good illustration of how we’ve created a compelling coffee shop concept which has then been rolled out – demonstrating the benefits of the multidisciplinary practice.
How are you marketing yourselves?
We will be promoting our services digitally supported by industry networking events, contacts and word of mouth.