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New practice: Phase 3

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The latest in a series of practice profiles looking at those who have recently decided to go it alone

Main people Tyen Masten (director)
Based London
Founded February 2014

Where have you come from?
After receiving a Master’s degree from UCLA, I moved to London to work with Zaha Hadid Architects. I had an incredible experience working there for almost 10 years.

What work do you have at the moment?
We have several mixed-use residential schemes in London, and are developing a series of products with a UK-based fashion brand. We’ve also done a series of international projects, from a small café in Barcelona to large-scale masterplans in Kuwait.

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Large-scale masterplans in Kuwait

What are your ambitions?
I see us being around 12-15 strong by 2020, working locally and internationally. I’d like to maintain a range of project types and to be known for delivering elegant, well-crafted buildings and design without any attitude.

What has been the biggest challenge?
Making the decision to go off on my own while the profession is changing so dramatically.

Tell us about the Villa Square drawing
Because we are keen to bring different styles of representation, our illustrations are an alternative way of understanding the underlying concepts of the project. The villa drawing illustrates the strong geometric diagram of the project as a series of materials and programmatic forms, which define the spaces of the villa.

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How are you marketing yourselves?
Across as many platforms as possible; through on-line media, self-published print and our illustrations.

How do you win new clients?
We are always keeping our ears and eyes open for potential leads. Once an opportunity arises, we try to illustrate that we understand what the client wants to achieve and how we can help them while adding value through our working methodology.

Which scheme of the last five years has inspired you most?
Jumex Museum in Mexico City, by David Chipperfield.

www.phase3architecture.com

 

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