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BuckleyGrayYeoman to design replacement for Brighton's Wedding Cake

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BuckleyGrayYeoman has been appointed to design a 28,000m² mixed-use scheme near the centre of Brighton

The practice will work on behalf of developer First Base on the scheme, which will sit on the site of the former European headquarters of American Express on Edward Street.

The project replaces a now-demolished, nine-floor building designed by Gollins, Melvin, Ward & Partners, which opened in 1977 and was known locally as the Wedding Cake.

Initial estimations show the site could accommodate up to 200 homes plus commercial space. BuckleyGrayYeoman director Matt Yeoman said: ‘We have been asked to create a proposal that places public realm and community at the very heart of the scheme.

‘Edward Street Quarter will be a truly mixed-use project that will provide new workspace and homes set among new high-quality pedestrianised streets and public squares.’

The plan will include a new landscaped square surrounded by cafés and restaurants.

It will also reinstate a street that formerly cut across the site, in an attempt to tie it into the grain of surrounding streets.

Local conservation group the Regency Society criticised the Wedding Cake’s demolition, describing it as “arguably Brighton’s best postwar building’.

In 2013, American Express moved its Brighton operations to a new building designed by EPR Architects on a neighbouring site.

Amex house, edward street, brighton (from southeast)

Amex house, edward street, brighton (from southeast)

The now-demolshed former Amex House building in Brighton, designed by GMW (1977)

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