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Buckley Gray Yeoman’s Fred Perry store opens

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Buckley Gray Yeoman has completed this store for Fred Perry in Bangkok, Thailand

The 130m2 scheme, which sits in the EmQuartier mall in Bangkok, is the sixth scheme for the fashion brand that the East London-based practice has completed after it was appointed Fred Perry’s worldwide retail design consultant.

A range of materials, including concrete, black steel, timber, polished brash and wooden parquet flooring, were used for the open-plan store.

A super-sized Fred Perry logo was drawn into the plan and used to influence the shape and position of seating and cabinets.

Paul White, director at Buckley Gray Yeoman, said: ‘EmQuartier is an exciting new development for Bangkok that brings together a truly stellar collection of international retail brands.

‘To match the tone of the development, we have successfully modified our core design strategy, creating a smart interior that aligns with the ethos of EmQuartier while retaining the definitive Fred Perry DNA.’

The practice is set to complete another store in Cologne, Germany at the end of the year.

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Project data

Location EmQuartier, Bangkok, Thailand
Type of project retail
Client Fred Perry
Architect BuckleyGrayYeoman
Tender date November 2014
Start on site date February 2015
Completion date April 2015
Gross internal floor area 130m2

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