International architect and masterplanning practice Benoy has joined the team working on the £3.5billion Silvertown Quays development
The practice has been given the role of advising Silvertown Partnership on the development of their Architectural Brand Strategy for the vast regeneration scheme in east London’s Docklands.
Silvertown Quays has been billed as the ‘first purpose-built brand destination in the world’ and is set to include an ‘innovation quarter’ which would include 3,000 new homes and a purpose-built showcase space.
Fletcher Priest Architects masterplanned the 25ha scheme, which also includes residential elements by AHMM, Allies and Morrison, PLP, Stanton Williams, Eric Parry, Feilden Clegg Bradley Studios and West 8.
Working alongside the developer, Benoy is devising a plan which aims to ‘entice globally celebrated brands to an enterprising and exciting environment’.
Benoy’s director and London studio head David Ellis said: ‘Schemes such as this are truly multi-functional. With our role as an advisor, we can see the full raft of opportunities available and guide our client on how best to infuse their personality and character into the development.’
Global operations director at Benoy Tom Cartledge said: ‘In addition to delivering award-winning architecture, we are now able to operate in an advisory capacity, providing unique intelligence and insight’.
‘Projects such as Silvertown are the next generation of design and at Benoy we understand the future of retail, mixed-use, leisure and luxury developments.’