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Architecture student reveals vision for ‘Mayfair New Town’

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Guy Rochez, a student at the Royal College of Art, has produced a speculative proposal for the Grosvenor Estate’s reinvestment in Mayfair

The idea, which picked up a New London Architecture Award, looks at the impact an empty homes tax and levy could have on foreign investors.

Taking its cue from the growing sharing economy, the large-scale proposal for Grosvenor Estate’s Mayfair portfolio suggests a series of towers and walkways that allow the properties, that sit empty for great portions of the year, to become the ‘backbone’ of the community.

Through app-based access empty homes would be opened up for other Londoners to use on a temporary basis.

The scheme would work alongside conceptual plans for six new social housing developments.

Rochez, said: ‘The scheme allows the Grosvenor Estate to respond to London’s housing crisis whilst engaging with shifting patterns of occupancy presented by the emergence of technology.’

He added: ‘Within the CAPITAL Futures exhibition the strategy for the renewing and redesigning of the Grosvenor Estate’s leasehold system, the design proposition, and a proposed press campaign are presented together.’

The proposals go on display in London tomorrow as part of the Building Centre’s CAPITALFutures exhibition.

The exhibition explores how the digital and physical will merge as technology becomes integrated into the built environment.

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Readers' comments (1)

  • This could inspire endless ideas - if Buck House sits empty for great portions of the year it could be given over to cross-channel refugees, with a tented encampment in the Gardens.

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