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AJ120 activist is cereal protester

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One of the protesters involved in last weekend’s much-reported attack on a breakfast cereal café in London’s Shoreditch is not unknown to the AJ’s readers.

Simon Elmer, who sported a pig mask during the Class War demonstration against gentrification, is also co-founder of ASH (Architects for Social Housing), the group that enlivened proceedings at this year’s AJ 120 event with a similar ‘anti-social cleansing’ line.

The Cereal Killer Café, which sells more than 120 different types of breakfast cereal, was targeted by activists who threw paint at its windows.

Writing on the event’s Facebook page, Elmer wrote: ‘Opening a shop that sells children’s cereals for £4 a bowl in a borough in which 49 per cent of the kids are living in poverty is an insult to the thousands of Tower Hamlets residents who have to eat on less than £4 a day.’


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Readers' comments (1)

  • Oh dear, I didn't realise I'd been outed by the AJ! I thought that was the job of the Daily Mail. Or do I detect the McCarthyite hand of Paul Finch at work?

    I wasn't, in fact, at the Cereal Cafe protest, as I was too busy watching England lose to Wales. But I did write on the event page afterwards:

    1) Opening a shop that sells children's cereals for £4 a bowl in a borough in which 49% of the kids are living in poverty is an insult to the thousands of Tower Hamlets residents who have to eat on less than £4 a day.

    2) Estate agents growing rich from people’s struggle to keep a roof over their head are instruments of gentrification and the homelessness that is a direct result of it.

    3) Demolishing council housing and evicting the people in them to build luxury apartments for the City boys who profit from their homelessness is social cleansing.

    4) Cutting benefits to the poor in the name of austerity while cutting taxes for the rich is class war.

    5) If you don’t already know this, you never will, which makes you part of the problem, if only for your choice to remain ignorant of social realities.

    If you wanted to report the facts, you had only to contact me, rather than repeating the lies of the tabloids.

    Simon Elmer
    Architects for Social Housing

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