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Choreography of the Masses: In sport. In the Stadium. In a Frenzy.

James Pallister reads a wry and timely history of sport, stadia and spectators

Jägermeister, the ‘medicinal’ short, was the first brand to swap shirt space for sponsorship in football; ball games, female participation in sport and bikinis all existed by 400 AD and Fritz Auer’s wife’s stockings were key to the development of the 1972 Munich Olympic Stadium

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