What happens if you put HardieFloor’s smart flooring products in a microwave, switch on the power and stand back?
Perhaps not what you’d expect.
The structural flooring company teamed up with celebrity inventor Colin Furze to produce short videos testing how HardieFloor products react in extreme situations involving fire, heat, water and sound.
To test fire resistance, The AJ challenged HardieFloor to put a sample in a microwave with a mobile phone, aerosol cans and a light bulb, and switch it on.
In another test, the company attempted to cook ostrich eggs on a piece of HardieFloor placed on a super-fuel barbecue. In another, floor samples were soaked in a fishtank for 21 days before being retrieved and examined.
So confident is HardieFloor in its products’ resilience that it is challenging AJ readers to watch the films and predict how the flooring lives up to the ‘Furze tests’.
Visit http://www.jameshardie.co.uk/smartflooringsolutions to watch the videos and answer the questions on the website.
You can also tweet predictions to @Hardiefloor with the hashtag #FurzeTest to win one of several prizes including theatre tickets, experience days or even an original artwork from renowned architectural cartoonist Louis Hellman – starring your practice.
The HardieFloor range comprises two core structural flooring products – a structural board that is a robust alternative to chipboard and plywood, plus an acoustic version of the same board.