One of my regular correspondents writes, 'you must have a look at www.nightingaleassociates.com. The image on the homepage is just so depressing. What is really odd is that when you look through the images of the work, it is all so much better than this.
It's as if some genius has decided that it would be a really good idea to pick the very worst image and put it on the homepage. Maybe they have too much work?'
Well, I hope so, because this keynote image is indeed dour. It is a night shot with very few lights on. Recently I've seen quite a few architectural night shots kicking around. You can just hear the conversation round the CAD screen: 'Jeez, that's really lame. Let's get the perspective people to do it over as a night shot.' Also, the site text bangs on about design excellence.
Inappropriate memories of football thugs cranking out 'We are the greatest' come fitfully to mind.
Really, I think it's the site that's inappropriate. You insult your site visitors if you assume they can't make up their own minds about how good your design is. Actually they probably already have.