Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more


  • Comment

What do you call yourself?

Years ago, lots of architects started translating their sometimes laborious practice names into initials. Laborious in the sense of Skidmore Owings and Merrill, which became simply SOM.

The initials - not acronyms, which are initials or the running together of shortened names to form a real word - were popular because people might confuse you with, say, ICI or BHP, to your advantage. I don't know if anyone ever did.

The fashion now seems to be to use your colloquial name. Like FaulknerBrowns, which was once FaulknerBrown Hendy, Watkinson, Stonor. And, of course, Grimshaw. But there are still lots of initials about. And they look a bit wan as web names: Like www. abcd. co. uk or www. abcdarchitects.co. uk. Memorable. Not.

And what about the suffix? Do you go for dot com or dot co dot uk? Or could you go for something like dot biz? That choice might say something to clients, but also to potential staff. So perhaps the detatched-sounding dot org? Or do you lobby ICANN, the internet naming body, for the suffix dot arc? Too late; it's already a general computer suffix for 'archive'.

What about dot prof?

  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.

Related Jobs

AJ Jobs