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One sure sign of hard times is the appearance of huge advertisements for luxury goods. Jewellery, expensive clothes and houses vie with exotic cars and watches. Already Porsche is the most profitable motor manufacturer in the world, and Ferrari the only non-ailing branch of the Fiat Empire. As for watches, everything about them is strange. While posh cars are a love match and expensive houses are bought because of where they are, costly watches lead a bizarrely cosseted life of their own.