Manchester-based URBED has seen off an impressive shortlist, including Studio Egret West, to land the Stoke Town masterplan
Pairing up with Copenhagen’s Jan Gehl architects, the victorious team also saw off BDP, Maccreanor Lavington and CZWG to bag the project which will pave the way for the revamp of the town centre and the neighbouring Spode pottery works.
It is understood Foster + Partners dropped out of the contest.
According to the council, the URBED masterplan will ‘bring to life’ the legacy of the town’s ceramic heritage through the re-use of the existing historic building stock and could feature a series of ‘alleyways of cobbled streets’.
Over the next six months the team will pull together a detailed masterplan for Stoke Town incorporating the Spode site and connections to the University Quarter and Stoke Station.
The designs, which will incorporate short-term uses as well as a longer term vision, will be worked up in consultation with the community and potential investors to ensure ‘that it is a community led plan with real deliverability’.
David Rudlin, director, of URBED said: ‘As a team we are really excited about this new project and the opportunity to design the future plans for the historic town.
‘This is an important heritage site and it is vital that the masterplan respects the past while creating something new and exciting. Our masterplanning approach is based on the three R’s – first rediscovering what was there before, then repairing the tears in the urban fabric before renewing the area with a new and contemporary urban layer.’