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Turn on, cash in

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A paper millionaire is set to emerge in the Rock household - but the money has not come from architecture. Mark Rock, 36-yearold son of former RIBA president David, is a shareholding director of digital TV company Static 2358, which is planning to raise £50 million on the London stock market with a listing next month.

He and fellow main shareholder, Jasper Smith, run a company with 60 people and offices in London (Clerkenwell natch), New York and Zurich, servicing clients like BskyB, Channel 4, Cable & Wireless and many others. But Rock junior's world is not totally divorced from architecture - he spent a couple of years with Rock Townsend a decade ago as a graphic designer. All of which proves that if it's real money you're after, architecture's probably not where it's at.

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