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I grew up in the information age. Not necessarily the knowledge age, I agree, but certainly the age of data. I can distinctly remember the smouldering argument over how the word 'data' should be pronounced, and whether it was singular or plural. To say DAHTA in those days was to be determinedly patriotic, whereas to say DAYTA was to be currying favour with the Yanks. As we all know, the Yanks won in the end, which was only fair as they invented the typewriter, the first word processor.