Web site du jour is the Google Blogsearch at www. google.co. uk/blogsearch. That's blog as in short for weblog? and blogger as in someone who authors such a site.
Inevitably blogiste will emerge to differentiate the sophisticated blogsurfer from the herd. Or even archiblogger.
If you find the foregoing tends toward gibberish your kids certainly won't. Because around a third of them, if a recent Guardian report is correct, have set up their own blogs. In the wild blogs range from adolescent agonising over the meaning of life to the US must-read Huffi ngton Post at www. huffingtonpost.com, run by Arianna, née Stassanopoulis.
Setting up a blog is so easy. You sign up with, say, Blogger at www. blogger.com or Moveable Type at www. sixapart. com/ moveabletype and follow the instructions. You can have archives, news feeds, correspondence - practically anything a 'proper' web site has, plus active interaction with surfers. Blog-specific search engines exist, such as Technorati, Feedstar and IceRocket (just type the names in the browser's address box) but now Google has come up with its own. It is not bad. For the serious stuff all you do is enter in the box the word 'architecture'.