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The new iPad: What architects need to know


Apple announced yesterday that their new iPad will be available on 16 March. It will feature a new processor, a five-mega-pixel camera and an improved screen. The device will cost from £399 to £659 and will be slightly bulkier than the iPad 2, which is to fall in price. Read the expert reaction:

What’s new?

It’s got something called a ‘retina display’ which means that if you hold it at arm’s length the image you see is as sharp as the human eye can possibly perceive… The new iPad is in fact a modest upgrade of the previous model, the iPad 2, which was released last year to some hysteria.

There remain some puzzling anomalies. It’s still not a phone. Why? There are better cameras out there. Still no Flash (apparently this was down to a feud between Steve Jobs and Adobe rather than a technical issue). Still no USB port (enough on its own to stop me buying one – this is an absurd omission for a device that is, above all else, such a lovely picture and video-viewer). 

Someone will soon come out with a tablet that is measurably superior to the new iPad. Apple must raise its game. Steve Jobs would have done so.
Michael Hanlon

Apps for architects

New iPad app demos included Autodesk Sketchbook Ink, a higher-end vector drawing tool that can create images that are more than 100MB in size and will ship in April.

Autodesk’s Chris Cheung said the company has been able to reach more than 20 million users in the past two years, more than the 10 million total the company reached on the desktop (where, to be fair, its applications are aimed at professionals and largely much more expensive).

Customers have told Apple that the iPad is their favorite device for checking email, browsing the Web, reading books, and playing games—even more so than dedicated e-readers or gaming consoles. There are more than 200,000 applications written specifically for the iPad.
Michael J Miller

A threat to Photoshop

Terrible news for Adobe and its Photoshop fiefdom… Millions of users will see iPhoto as their standard-issue imaging app. That figure includes some who have probably never heard of Photoshop.

Adobe sees which way this is going, which is why it has already begun developing apps for mobile devices. But, as Apple adds new functions to its iOS photo editor, how much longer will the power of the Photoshop brand prevail?
Jonny Evans

Incremental innovation

Compared with iPad 2, it has a nicer camera, a video camera, dictation input, and 4G, while still squeezing out 10 hours of (Wi-Fi) battery life. It’s a wee bit thicker and an ounce heavier. And yet, in my conversations with numerous reporters over the past few days, the theme they kept bringing up was ‘incremental innovation’.

Apple’s insistence on blending hardware innovation with services innovation will keep the iPad at the front of the tablet pack for the forseeable future.
Sarah Rottman Epps, of Forrester

Why not call it the iPad 3?

Apple’s introduction of the latest iPad has left Madison Avenue, and Silicon Valley, scratching their heads.

While some pundits predicted the device announced Wednesday would be called the iPad 3 - and others said iPad HD - Apple threw a curveball and didn’t use a specific moniker for its latest upgrade. Rather, the company simply called it “the new iPad”.
Wall Street Journal

Android can’t compete

Lapping the competition again; iPad positioned to dominate the category. We believe both Android and forthcoming Windows tablets will have difficulty competing with the iPad on a price-performance, application support and ecosystem standpoint.
Deutsche Bank’s Chris Whitmore, via CNN

The iPad is more important than the iPhone

Sure, the iPhone is still a bigger business for Apple, and probably will be for a while. But the iPhone is just Apple’s small sliver of the giant phone market.

The iPad, meanwhile, is a green field - a totally new market that Apple is building and defining. And so far, it has it almost to itself. It’s the future of Apple and potentially the future of the personal computer. That’s a rare and tremendous opportunity.
Dan Frommer, ReadWriteWeb.com

The power of Apple’s ecosystem

We would argue it will maintain Apple’s Tablet dominance, especially when considered in context with Apple’s powerful ecosystem (iTunes, iTunes Store, iCloud, iOS, App Store, carrier/store distribution, etc)… The new iPad raises the performance bar, with the highest resolution screen on a tablet and the A5X processor offering 4x performance vs. the NVIDIA Tegra 3, while 4G LTE eliminates one of iPad’s biggest missing features.
RBC Capital’s Mike Abramsky

4G won’t work in the UK

One of the main new features in Apple’s just-announced third iPad is 4G mobile networking: but keen fanbois planning to purchase it should note that the new fondleslab will only be able to achieve 4G connection in North America for the foreseeable future. Even in the States it won’t be able to change networks.

The “New iPad” is Apple’s first foray into LTE, the standard the world at large considers to be 4G, but despite conforming to that standard it can use either Verizon or AT&T networks, not both: and it won’t be able to use LTE connectivity anywhere else in the world.
The Register


Readers' comments (3)

  • Sally Lewis

    Michael Hanlon, what do you need the USB for? Time for you to raise your game.

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  • You need a USB to see real photos from a real camera! Who needs games? Peter Banting

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  • John Kellett

    No, of course it's not a phone. It's not a tricycle either. Who would be stupid enough to hold an iPad up to their ear when an iPhone (or indeed any phone) is better suited for the purpose.
    The camera is good enough for the use it's designed for: meetings and 'snaps'.
    I'm also hoping someone other than AutoDesk starts producing architect friendly Apps!

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