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The hard hat you never knew you needed

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The idea is that you will be seeing the ProActive safety helmet on your site visits from now on. Or not .Designed by Norwegian, Tore Christian Bjørsvik Storholmen, this 'smart' helmet has an interior which turns on impact from soft and flexible to rock hard. Ear protectors are made from 'smart materials that can conduct electricity'. The shape is apparently inspired by the baseball cap. The squishy stuff inside is like silly putty and is probably the same stuff as you get in state of the art motorbike padding. But what happens if a concrete block drops on you and it doesn't go hard quick enough? And what about those ear flaps? Maybe in the Scandinavian winter but how is a bricklayer going to hear you instructing him to take that wall down? Not sure about the function of the orange bits. Or the groovy baseball peak.
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