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The physical kit is currently so expensive that ordinary mortals haven't bothered to get their heads around the Blu-ray vs HD DVD controversy. Think Betamax vs VHS and you've got it: two visual recording technologies battling for our hearts and minds. Think Betamax vs VHS again and you know which will win and why. It's HD DVD of course, because, just as our hearts and minds went with the VHS format, the $12 billion US porn industry has decided to go with HD DVD on grounds of higher quality. Er, the porn industry?

Quality? Actually, it's just cheaper and easier.

This is not really breaking my resolution to abandon Mac-baiting but, last month, pundits at the US PC Magazine reported that analysis of the likely main components of Apple's proposed iPhone means that half its street price will be pure profit. Allowing for a bit of exaggeration, that's not so much satisfactory as astounding - for Apple. So instead of forking out £600 - sorry, dollars - in around six months time for an iPhone, I'm investing it right now in Apple shares. But hang on, hasn't the US Justice Department just taken a look at recent Apple directors' share schemes?

sutherland. lyall@btinternet. com

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