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Tales of brochure briefing bunkum

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I have just sat through two hours of ignorant drivel from the junior partner. Ongoing concepts of 'gifting', 'ambient corporate personality'and things like 'branding'. It was not so much the ideas as the utter panting seriousness with which the Jerk extracted them from mid-air and rolled them across the table in the direction of my metaphorical lap.Yep, this was the brochure briefing meeting.

The two senior partners were not there.This is high risk territory and they are not stupid. The Jerk thinks that I am where he is laying the inevitable blame. I have got a sinking feeling that he is right.

It started badly, too. I put up the idea that we might ask some of our friendly regular clients what they thought were our good and bad points and what they would find convincing in a brochure.

Lordy me, was that unpopular.

Exposing our soft underbelly, impression of weakness, that kind of thing. I would have thought that our regulars would have cheered up a bit if we asked what they thought about things rather than telling them what they should think.

That got the Jerk's eyes rolling. I feebly protested that the book on marketing I had borrowed from the library the night before said that what it was all about was finding out what clients wanted and giving it to them. Crikey.That was so 1980s, dramatically unsophisticated, primitive. I quite agree.A bit more of this practical chap stuff and I will be off the case.

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