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Stop playing into the hands of advertisers

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In principle they are meant to be intelligent, educated, professional individuals, but. . .

I refer, of course, to the advertisement by the Carpet Foundation (AJ 4.5.00). Don't intelligent, educated, professional architects realise that with all their bleating about the rights and wrongs of publishing the advert they are playing straight into the hands of the Carpet Foundation?

The amount of free advertising this has brought it must be far more than it could ever have expected from the advertisement alone. If architects were oblivious to the advertisement when it appeared, they certainly are not now. These intelligent, educated professionals have not only dug a hole but jumped right in. In this day and age if someone wants to study architecture and train as an architect they will, regardless of gender.

Please, architects, get on with the uphill task of proving to the outside world that you are intelligent, educated professionals and, dare I say it, also working hard at obtaining common-sense and a sense of humour instead of harping on in this way in an architectural publication read, in the main, only by other architects. We have burnt our bras, put them back on, and are now getting on with life.

The only other way would be to drop human beings from all advertisements as, if read literally, they all obviously discriminate in one way or another either on the grounds of sex, age, colour, ability/disability and so on.

Practice secretary, Bedfordshire

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