Stirling Prize winner Herzog & de Meuron is set to repeat its magic in London's East End with an exemplar of affordable housing.
The practice is finalising plans with the London Development Agency (LDA) to convert Greengate House - an Edwardian building in the heart of Plaistow, E13 - into a flagship housing scheme for 90 key workers.
The LDA launched a competition for the project earlier this year, in collaboration with London & Quadrant Housing Trust and the London mayor's Architecture and Urbanism Unit, after acquiring the building from the University of East London.
The mayor's chief adviser on architecture, Richard Rogers, announcing the competition, said the aim was to create a development 'that showcases the best architectural talent'.
The LDA said that the 'very special' project was designed 'to show that it is possible to create affordable housing to the highest standards of design'.
LDA chief executive Michael Ward last month lauded Herzog & de Meuron's Laban Centre in Deptford, south London, as 'this year's leading example of how a commitment to design quality can transform the urban landscape'. He added: 'I believe [the LDA's] commitment to quality in design means London can look forward to many more Labans - that is high-quality, invigorating new buildings and city quarters - in the coming years.'
However, a spokesman for the LDA stressed that while Herzog & de Meuron was the preferred architect for Greengate House, a contract had not yet been signed.