Squire and Partners has won a competition to design this new flagship store and headquarters for fashion retailer Reiss on Barrett Street in London's West End.
The practice was chosen from a shortlist that included both Allies and Morrison and Make.
Redevelopment of a building formerly occupied by the London College of Fashion will create a new glass-fronted fivestorey building. The glazed facade on Barrett Street will be layered with fabric, behind which a feature staircase will provide access to the office floors. Uplighting from the ground floor will allow the facade to be adaptable to light and colour.