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Smoothe - just the best

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In this age of slow, grossly over-artworked websites www.smoothe.co.uk is a joy.The home page is just words, white, grey and black on blue-grey backgrounds. Click on one bit of text to download a Flash plug-in, click on the title and there, following a second or so of animated circles, is a somewhat enigmatic description of what the site is about. And then you get the side menu: 3D commerce (which, it turns out later is a posh way of saying interactive web design), imaging, animation and IT solutions. There are a couple of simple animations and it could be just a little faster but otherwise it exemplifies exactly what all the web design gurus have been arguing for: fast, simple, uncluttered, arty stuff downloaded and run speedily - and on separate optional pages. This is the best I've seen.


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