Sheppard Robson has won planning permission for Firstcentral, a new office park at Park Royal in West London which may become home to a new headquarters for Guinness. Guinness and London and Regional Properties are the partners in the joint venture behind the scheme, intended to lift the image of the area. It includes a proposal for a new underground station on the Central line. The masterplan provides over 125,000m2 of office space on the 24 hectares site. It envisages nine buildings - which could be designed by other architects and developers - and an integrated fitness centre with a parkland-and-water central feature. The scheme will also include a 180-bed hotel, 25 houses and 36 flats, with parking mainly in basement car parks below the offices.