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Union's decision to deal more directly with architects has resulted in the launch of a wide range of services to back up the supply of its products. Earlier this year it commissioned independent research among 200 UK architectural practices to find out how the company is perceived and where its strengths and weaknesses lie. That survey showed that 84 per cent of architects 'knew' Union, but, as brand manager Iain Mackenzie says, 'we want to make sure they know us for what we are now'.

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