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Rogers nets online surfers with Internet ingenuity

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The Richard Rogers Partnership is to put all its buildings onto a new website which will allow surfers to zoom into details and view them from a number of angles.

The new website will be launched early next year and aims to lead the way in animation. It will cut down on the mass of text that weighs down so many architects' websites, said the site's designer, Nykris Digital Design. The firm was paid £20,000 to develop the existing www.richardrogers.co.uk site.

Nykris' creative director, Nikki Barton said: 'We want to create a powerful communication and raise awareness of the practice in the community. Architects are often not very good at presenting information. They are very visual and yet their high standards have been lost on the web.

'There will not be pages upon pages of scrolling text, but animation, sound, pictures and downloadable files of projects. It will not just be a representation of a book on screen. You will be able to roll over certain parts of a building and magnify parts, cross- reference buildings to compare their environmental performance and see sequential shorts of buildings as they go up. What little text there is will be short and sweet.'

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