The riba must be thinking about the year 2034, its 200th anniversary, when tackling the challenges facing architects now, says president David Rock.
Responding to a draft riba corporate strategy paper for 1999 to 2003, listing challenges and initiatives, Rock warned against short-termism when deciding policy and direction. 'It is a four-year rolling programme but we should look forward to 2034 and what the riba can do and how it should marshal architects without being overbearing or bureaucratic,' he warned.
Council member Jonathan Ball said architects had to redefine their unique selling point. 'Our training gives us our social consciousness and wider obligation to society.' Like it or not, tomorrow belonged to the entrepreneur, he said, and education had not done a good job in getting that across.
'Our unique selling point is the initial creative spark and we always give it away. That should be a hanging offence and is why we will always remain undercapitalised.'
The report's author, council member Roger Zogolovitch, said creative thoughts happened so fast and tended to be given away for nothing because it was second nature, 'like the air we breathe. Other professions value every hour of their time and every part of their service.'