Word in the trade had it that the Richard Rogers Partnerhership website had improved. So we start off with a nice, simple home page. But click to enter and there's the hourglass and a long unproductive wait - click on the site designer's icon and immediately off you go to their own website. I did wonder if I needed the Shockwave plugin. I didn't.
And just as well because the site explained it would take ten minutes to download. We are getting above ourselves if we think people will eagerly count off the 600 seconds involved in order to see if the site is worth looking at. So back to the drawing board - and have a look at www.smoothe.com (right) to see how it can be done without lots of self-important old download rubbish. Remember you've got 26 seconds before the visitor tunes off.