The riba has adopted four key messages ahead of its new communications strategy. The messages are: the value of design, the accessibility of architecture; the importance of education and the necessity of sustainability. Speaking at last week's council meeting, riba president Marco Goldschmied said that it was important to introduce these strategies now, as they were to be used on material going out in the next few weeks. The full communications strategy, drawn up by communications director Roula Konzotis, will be presented to the next council meeting in March.
Meanwhile riba is progressing with its sustainability message, with its Equinox conference on 21 March and a conference held jointly with the University of Cambridge at the Lowry Centre in Salford in July on the theme of the future of the city. The forthcoming exhibition 'London Living City', which runs from 3 April to 8 July, will be an interactive exhibition looking at the impact of city life on the global environment. Features will include wiring-up the Portland Place headquarters to measure its energy input and output, and calibrating it against other London buildings. Solar panels will be installed to power the exhibition, which will span London's mayoral election. The plan is to interview the hopefuls on their attitudes to sustainability.