The award-winning Reebok Stadium in Bolton is to offer a unique facility in British football - the opportunity to watch the match from a hotel bedroom. Liverpool practice Ormrod and Partners has been appointed to design the hotel within Lobb Sports Architecture's stadium. The hotel will have more than 100 bedrooms, plus others looking over the pitch above the level of the hospitality boxes. These rooms will have foldaway beds and special blinds for privacy, as they will be visible from the opposite stand. The name of the hotel operator has not yet been confirmed, but the hotel should be of 4/5-star standard - the most luxurious in the area.
Reebok has also confirmed it will be moving its European headquarters to the stand. Although the company started in Bolton, it currently has its European hq in Lancaster.