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REBRAND'S COOL RECEPTION

RIBA council members were left unimpressed by the designs for a corporate rebrand after they were presented with ideas for a new image last week. Design firm Atelier Works has been devising the new look, to feature a new logo, a different typeface and greater consistency across the institute's publications and brochures. The proposal for the new logo, still two lions flanking a crowned pillar, was influenced by the balustrading in the RIBA head office - 'Egyptianate Deco' said designer ...

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