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Raising the tone

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Phone callers to the Sanctuary, the women-only health club in Covent Garden, can all too easily dial a marginally different number. When they do so, and start booking massages, oiling, toning and tanning, they may well be talking to red-faced staff at the offices of Pawson Williams, located just down the road. The practice is dusting down its old video of The Bitch, the 1970s Joan Collins soft-porn classic, which featured the Sanctuary in some of the steamier scenes, for hints on what to do next.

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