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PUBLICITY PRACTICE

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The RIBA has produced Media Matters, a guide for architectural practices on getting their work published or raising their profile through TV and radio. The document, which is downloadable from the institute's website at www. architecture. com (click on 'About RIBA', then 'Press & TV services') gives a series of tips on writing press releases, making contact with regional media, writing letters to national newspapers, and preparing photography. RIBA director of communications Roula Konzotis said her department would also help architects embarking on the process. 'This kit will inspire members across the UK to tap into the potential of the regional media and prove a valuable resource, ' she said. The institute is also to work with the CPD Providers' Network to introduce media and press relations modules as part of architects' lifelong learning.

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