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Philips shines light on sustainable buildings

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focus briefing

A range of funky new products accompanies electrical giant Philips' new cross-media branding and advertising campaign. There are supersonic toothbrushes and televisions that put the humble cinema screen to shame, but on the architectural side, there's now the Softone Energy Saver - 'the world's smallest and brightest compact fluorescent lamp'.

It boasts soft diffused light and a faster startup, but the best part is that the 'beautifully shaped' range apparently only uses 20 per cent of the electricity required for an ordinary light bulb. It also lasts about six years (with an average daily use of three hours), giving it the green light for buildings designed to be sustainable.

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