[First look] Emerging studio Pernilla & Asif has revealed images of its temporary pavilion for Coca-Cola at the London 2012 Olympic Games
Dubbed ‘The Coca-Cola Beatbox’, the project combines young people’s enthusiasm for sport and music to create a ‘stunning visual and sensory experience’, according to a statement.
The building features 200 red and white ETFE ‘sound cushions’ which allow visitors to ‘play’ the structure like a musical instrument and create their own melodies.
Sports sounds sampled for a new song by music producer Mark Ronson will be included in the design.
The 1,000m² pavilion – located close to the International Broadcast Centre – is expected to welcome 200,000 visitors during the Olympic and Paralympic Games.
Practice founders Pernilla Ohrstedt and Asif Khan, said: ‘As Londoners we are really excited to be a part of the London 2012 Olympic and Paralympic Games. Coca-Cola, a truly iconic brand, has believed in our practice’s creativity and vision to represent them at London 2012, taking our unique architecture to a global audience.
‘We have sought out some of the most innovative engineers in the UK to work with us to realise our vision – a ‘building with a beat’. The Coca-Cola Beatbox will be a sensory experience that fuses design, music, sport and architecture. It will be something that people have never seen or heard before.’
Coca-Cola’s London 2012 Olympic and Paralympic Project Team director of showcasing Maxine Chapman said: ‘With the eyes of over four billion people on London next year, we want to use our long-standing association with the Olympic Movement to shine a spotlight on Britain’s brightest stars and inspire young people to pursue their passions.
‘Pernilla and Asif impressed us with their creativity, technical skills and vision. I’m delighted that we’re able to give them such a fantastic opportunity to showcase their talents and passions on the world’s stage. I have no doubt that every visitor to the park will be inspired by their innovative and ground-breaking design, both during and beyond London 2012.’