Emerging practice Newground Architects has won permission for the latest phase of the £250million regeneration of the Old Vinyl Factory in Hayes, west London
The 183-home scheme has been drawn up for HUB and Bridges Ventures - the joint venture which bought the Material Store site from Development Securities/Cathedral Group last year - and replaces previous designs by Duggan Morris.
Approved by Hillingdon Council, the project features four brick-clad residential blocks arranged around a raised, shared courtyard space.
The development is the sister scheme to HUB’s already approved Boiler House proposals - a 54-unit project also on the 1927 Art Deco complex which was the home of record label EMI until the mid-1970s.
Other buildings, including the Power House, the Assembly Buildings are being looked at by the site’s masterplanners Studio Egret West with AHMM working on refurbishing other structures including the Record Store and Surface-to-Air taking on the overhaul of the Picture House.
Once finished in 2022, the wider 7ha Old Vinyl Factory redevelopment will eventually create 630 homes and 70,000m² of office and leisure space including a museum, restaurants, shops and bars.
Steve Sanham, development director at HUB, said: ‘We’re delighted our proposals for the Material Store have been accepted, and with planning permission granted, we can look forward to moving onto the next phase of what is promising to be west London’s most exciting regeneration project.’
Previous story (AJ 04.11.11)
Three practices win EMI factory revamp
Studio Egret West, Allford Hall Monaghan Morris (AHMM) and Duggan Morris Architects have been appointed to undertake the £250 million redevelopment of the former EMI record factory in Hayes, west London
Backed by the Cathedral Group and Development Securities, the scheme will convert the ‘unloved and misunderstood’ 1927 Art Deco complex into an office, residential and leisure development.
The home of record label EMI until the mid-1970s, the buildings on the seven-hectare site were designed by Wallis, Gilbert and Partners – the architects of the Grade II*-listed Hoover Building in Perivale – but are now largely abandoned.
It is understood Studio Egret West is working on the masterplan, with Duggan Morris looking at the housing and AHMM focusing on refurbishing the original structures.
Describing the scheme, which has been branded ‘The Old Vinyl Factory’, Cathedral Group’s chief executive Richard Upton said: ‘We’re going to uncover and celebrate the unique heritage of this place, and offer something different to the international companies whose investment is critical to London’s economy.’
‘It’s time for a new approach to the bland and tired business parks west of London.’
A masterplan application is due to be submitted in spring next year. However, as part of a first phase of investment in the factory, graphic designer Morag Myerscough has already completed a new café - The Vinyl Canteen - in the only partially occupied building left on the site, the Shipping Building.