Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

New Tate names were thoroughly researched

  • Comment
LETTERS

We are delighted that AJ in its editorial ( AJ 11.11.99) recognises the Tate's contribution to the enhancement ofthe identity of the Bankside area.Tate Modern is proud ofits existence as Bankside Power Station and is confident that it will continue to contribute,not just to the enhanced identity,but also to the continuing success ofthe economy ofthe area.However,is it not possible that the AJ ,in suggesting that Bankside should be retained in Tate Modern's title,is being a little parochial in its perspective?

While our commitment to the rejuvenation ofa long-neglected area ofLondon is unquestioned, Tate Modern has a broader national and international remit.

Our careful research ofthe names for the two new Tates has shown that the appellations Bankside and Millbank would lead to confusion.Tate Britain and Tate Modern will be much more readily identifiable to our visitors than the narrower definition AJ proposes.

Damien Whitmore,head of communications,Tate Gallery, London SW1

  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.