Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

New Practices #96: Stitch

  • Comment

The latest in a series of practice profiles looking at architects who have recently decided to go it alone either through choice or redundancy

Stitch, Clerkenwell, London

Founded: January 2012

Main people: Sally Lewis (founding director); Alastair Crockett (joins 28 January)

Where have you come from? I’ve been leading large regeneration bids and projects at HTA for the past four years, including the South Acton Masterplan.

What work do you have and what kind of projects are you looking for? We have good relationships with a few developers and housing associations, and are working on a couple of strong leads. Collaboration is the foundation of what we do : we plan to team up with the best in the business, learn from them, and bring our ‘smarterplanning’ ideas to the table.

What are your ambitions? Too often our industry focuses only on the look and feel of buildings, but as Steve Jobs said, ‘Great design is also about how it works’. Stitch is focused on getting the story right, making sure the proposals work in the long term.  We have big ambitions, but they are not about size. We are concerned with bringing all parties involved in a scheme together, creating a coherent story, and helping to make it happen.

How optimistic are you as a start-up practice? Everybody says the best time to start up is in a recession. Hopefully they’re not just being kind.  The best advice I received was, ‘If you’re going to do it be brave and go for it, don’t do it in half measures’. My biggest fear is that quality in housing ceases to be valued at a time when it needs to be at the top of the design agenda.

How are you marketing yourselves? We have a healthy network of contacts and people seem interested in hearing more. We’ve invested in getting our brand right and our story clear. We’ll be targeting specific projects this year for competitive pitching.

Website address: www.stitch-studio.co.uk

Competition winning bid for South Acton masterplan (2009). Delivered while working for HTA

Competition winning bid for South Acton masterplan (2009). Delivered while working for HTA





  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.

Related Jobs

AJ Jobs