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Names off the menu

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Why has architect Barr Gazetas designed a restaurant, named after baseball great Babe Ruth, with a basketball court inside it for after-dinner frolics? Architect Duncan Gunn explains that the client had actually wanted to call the Finchley Road restaurant after basketballer Wilt Chamberlain, but there was a problem about using the name of the (very live) star. No such problem with the dead Babe Ruth: there's already one called that in Wapping - designed by Blair Eastwick Architecture. Whether it is a good name must be open to question. Barr Gazetas' client did market research and found very few Brits could identify the Sultan of Swing. What about Alec Stewart?

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