Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Name game

Whatever else it does, the British Council's new international touring show, 'Space Invaders', highlights an irritating 1990s tendency: the choice of terse monosyllables for a practice name. Among the 15 featured firms are Block, East, FAT, and - big surprise - muf. Throw in some graphic design by Bump and a documentary film by Milk, and it makes one doubly nostalgic for the likes of Richard Seifert & Partners.

Already a subscriber? Login here or activate your digital account