Brand Aid is the catchy slogan for a Building Centre Trust event taking place on Halloween night as part of Business Design Week. It will feature various sages, including Professor David Dunster from Liverpool, discussing the way in which branding, once known as signature architect syndrome, is changing perceptions of the profession, and how the profession ought to respond. I hear another participant may well be Dunster's old Bartlett sparring partner Kevin Rhowbotham, currently teaching at the AA and back in practice (the firm is called Alphaville) with Clive Sall - both ex-FAT , they have a lean and hungry look . . .