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Media push for this year's Open House event

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London Open House is relying on a big media splash this year to encourage half a million visits to more than 450 buildings.

The full directory, to be published in the Guardian on 8 August, will include around 50 new buildings such as the Lloyd's building, the 1930s Hoover Building and the high-Victorian Prudential Insurance hq. glr radio station will promote the weekend through Max Hutchinson's Tuesday morning architecture programme.

Culture secretary Chris Smith called the event, which last year attracted more than 200,000 people to 400 buildings, a major event in London's cultural calendar. Victoria Thornton, director of London Open House, said the event was not only about buildings opening their doors or the secret life within, but for Londoners to come together and appreciate what they have helped create.

Telephone hotline: 0891 600 061

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