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This diagrammatic representation of the construction process illustrates the critical points of involvement for the manufacturer from market research and product design through to manufacture and delivery of product. The manufacturer must make a direct input to the respective parties at each of the stages indicated if he is to establish himself as a proactive and valued member of the integrated project team. Obviously the lines of communication established for this input will vary in nature according to the product and stage of the project. Market research, advertising, pr, web site promotion, etc, will typify the pre-evaluation stage, followed by direct and personal communications in the pre-construction and build periods of specific projects

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