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Make mine a Rioja

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Anyone in any doubt of Frank Gehry's evolution into a brand should pay attention to his designs for the Hotel Marqués de Riscal at Elciego in Spain's Rioja region. Sited in the middle of a vineyard, this 43-room hotel just 150km from Bilbao is intended to allow wellheeled vistors to have the entire Gehry experience - first seeing his gallery, then sleeping in his beds. Models show the usual exuberant swirls of stuff on top of the building - but in this case they have a special significance:

red like the local wine; gold like the net that encloses Rioja bottles;

and silver like the bottle cap.

Can't wait to book in? It opens in January 2006.

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