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Make bags planning for huge Wembley housing plans

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Brent Council has approved plans for 1,300 new homes, a community park and shopping street next to Wembley Stadium designed by Make

Backed by developer Quintain Estates & Development, the 160,000m2 mixed-use project at Wembley City will transform the land around Hopkins’ under-constructionBrent Civic Centre to the west of Olympic Way.

The scheme includes a one-acre public square, the revamp of the Olympic Way - the famous pedestrian route into Wembley Stadium - and the creation of a new shopping street.

Ben Giddens, Quintain’s commercial development director, said: ‘From the outset, we said that we wanted to transform this part of Brent to provide Wembley Stadium with a setting to reflect its iconic status. Our vision for Wembley City is to create a place where people want to live, shop, work and spend leisure time. This vision is now a step close to reality.

‘By delivering modern homes and workspaces and bringing brand name retailers back to Brent, people will be drawn to Wembley City – not just on a match day but every day of the week.

‘The activity on site already demonstrates Quintain’s commitment to the regeneration of Wembley and the decision last night is yet another important milestone in Wembley City’s exciting journey, further securing its position as the economic engine of the Borough.’

WembleyCity north-west planning consent

Quintain’s plans to regenerate the North West Lands close to Wembley Stadium include:

Housing and other accommodation
       Up to 1,300 dwellings
·        Mixture of tenure and housing type
·        Townhouses / maisonettes where housing is provided at ground and courtyard level
·        7,500 – 25,000m² of student, serviced apartments and/or apart-hotels
·        5,000 – 20,000m² of hotel space

Retail (17,000 – 30,000m²)

·        New retail street, “West Olympic Way”, running parallel to Olympic Way
·        Anchor store at the north end of retail street max. 11,000m²
·        Cafés, restaurants fronting Olympic Way

Leisure (up to 5,000m²)

·        Located on or close to the new retail street
·        Complementing leisure offer elsewhere in the Wembley Regeneration Area
·        A new community hall providing space for group events such as yoga or badminton
·        A multi-games use area (MUGA)
·        Allotments

Business (up to 25,000m²)

·        Wide ranging employment opportunities, from start up premises to Head Quarter office buildings. Including affordable workspace for start up businesses and artists studios

Employment / Community Space 1,500 – 3,000m²

·        Up to 2,400sqm (26,000sqft) of low cost employment space available on flexible rental terms
·        New Community Hall, serving the needs of local people

Public Realm

·        The Square, a one-acre publicly accessible open space will be located behind the Civic Centre,
·        Major improvements to Olympic Way


·        600 space multi-storey car park for shoppers above anchor store
·        200 commercial spaces under The Square
·        Cycle parking – at least one space per resident with visitor cycle parking within public realm to London Plan Standards


Previous story (AJ 08.07.10)

Make reveals Wembley plans

[FIRST LOOK] Plans for 1,300 new homes, a community park and shopping street next to Wembley Stadium have been unveiled by Make

Drawn up for Quintain Estates & Development, the Wembley City regeneration masterplan focuses on the land around Hopkins’ soon-to-be-built Brent Civic Centre to the west of Olympic Way.

The proposals by Ken Shuttleworth’s practice which has been looking at the North West District at Wembley for some time, will be shown at a public exhibition at the Wembley Plaza Hotel, running from 14-19 July.

More than 520 new homes have already been built close to the stadium and the project will sit next to proposed schemes such as HTA’s 5 Olympic Way which features a 225-bed hotel, 1,486m2 of commercial space and 195 residential units in a 24-storey high-rise.

Elsewhere Rogers Stirk Harbour + Partners worked on masterplans for the stage one Western and Eastern Districts, where development is also underway, and Arup Associates drew up proposals for the smaller plot in the South West District.

Councillor Ann John, leader of Brent Council, said: ‘The regeneration of Wembley is hugely important for the Borough and it is great to see the transformation already taking shape.  Our planning policy does seek attractive new shopping at Wembley and it is no surprise to me that the research confirms this desire from local people too.

‘I am encouraged that the new Civic Centre is already having an impact as the catalyst for further regeneration and I would encourage local people to come and see the plans for themselves.’

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